The Mount Experience - AT&T

The Mount Experience: A 6-week immersive exhibition that increased foot traffic, media reach, and community engagement — sponsored by AT&T, Samsung, and The AT&T Discovery District.

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What we delivered:

The exhibition welcomed more than 25,000 visitors, exceeding projections by 20% and driving measurable impact across the AT&T Discovery District. Media coverage surpassed expectations at 180%, with features in 14 outlets. The activation contributed to a 12% year-over-year increase in restaurant revenue, was named Top Experience in DFW by PaperCity, and extended its community impact through a Black History Month Patch program in partnership with the Girl Scouts of Northeast Texas.