CPR Lifesavers

Created for the American Heart Association, this video highlights the real-life impact of CPR training through powerful, human-centered storytelling. Designed to move beyond instructional content, the piece brings to life firsthand accounts of individuals whose lives were saved because someone nearby knew how to act in a critical moment. We led full production from filming through post, capturing authentic interviews and shaping them into a cohesive, emotionally resonant narrative. The goal was to create a piece that not only informs, but inspires action, reinforcing the importance and accessibility of CPR training. Custom graphics were developed and integrated throughout the video to support key messaging, clarify information, and elevate the overall visual experience. These elements help guide the viewer while maintaining the emotional weight of the stories being told. The final piece serves as a versatile asset for the organization, used across digital platforms, awareness campaigns, and training initiatives to drive engagement and encourage more people to become CPR certified.