Apple Music

Apple Music and Micha Parson created a pregame playlist collaboration dropping ahead of the 2026 Super Bowl — and Tinyhawk brought it to life. Working alongside Apple's internal agency, we produced and directed the shoot from the ground up. A creative portrait session built around music, mood, and identity, with visuals crafted specifically for social platforms. The videos live hand in hand with the playlist directly on Apple Music, reaching a broad audience and giving fans a real look at Micha's personality off the field.