ARAMCO x F1

Brand & Commercial

Brand Video

Austin

2025

During an F1 race weekend, Aramco the major sponsor of Formula 1 and the Aston Martin team activated a multi-site soccer experience across the city. With a 24-hour delivery window, we deployed a wireless proxy workflow to push footage to the cloud in real time, allowing the editor to build a live string-out and deliver rolling cuts to the client under race-week pressure.

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What we delivered:

We produced a fun, fast-paced branded activation video that matched the energy of the moment and connected squarely with the target demo. By delivering on time, Aramco’s media team was able to publish across all social platforms immediately, fueling real-time engagement at each activation site. The rollout felt seamless to the client, with minimal lift required thanks to advance planning and live workflows.

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What our clients said

"Tiny Hawk Media was an incredible partner to work with throughout our campaign. Their attention to detail, collaborative spirit, and willingness to find strategic and creative ways to drive incremental exposure truly set them apart."

Charmese Armstrong, Brand Marketing Manager, PepsiCo

"They are world-class storytellers and producers with an eye for detail. I’d recommend Tiny Hawk and Rodney to anyone that is looking to connect with their audience using real human stories that inspire them look inward, discover their own history, and continue to connect to moments that matter. "

Keith McCoy, Principal Project & Program Manager, AT&T